Maruti Suzuki, one of India's leading car manufacturers, has announced a significant price increase for its popular Swift hatchback. The price adjustments vary between Rs 15,000 and Rs 39,000, depending on the variant. This strategic move comes just weeks before the launch of the eagerly anticipated new-generation Swift, slated for release next month.
Detailed Pricing Update
The updated pricing for the Maruti Swift variants is as follows:
- Base Model LXI: Previously priced at Rs 5.99 lakh, it has now been adjusted to Rs 6.24 lakh, marking a Rs 25,000 increase.
- VXI and VXI AMT Variants: These models have experienced a modest increase of Rs 15,000, with the new prices set at Rs 7.15 lakh and Rs 7.65 lakh respectively.
- ZXI and ZXI AMT Variants: These versions have seen a Rs 25,000 rise, resulting in new prices of Rs 7.93 lakh for the manual and Rs 8.43 lakh for the AMT.
- ZXI+ Variants: The ZXI+ models have received the most substantial hike, with the manual version now costing Rs 8.78 lakh and the AMT version at Rs 9.14 lakh, up by Rs 39,000 and Rs 25,000 respectively.
- CNG Models: The VXI CNG and ZXI CNG variants now cost Rs 8.05 lakh and Rs 8.83 lakh after increases of Rs 15,000 and Rs 25,000, respectively.
Vehicle Specifications and Features
Despite the pricing adjustments, the Swift retains its core specifications and features. It continues to be powered by a robust 1.2-litre, four-cylinder petrol engine that delivers 90 horsepower and 113Nm of torque. This engine is paired with either a 5-speed manual or a 5-speed automated manual transmission (AMT). The design and mechanical aspects of the car remain unchanged, emphasizing Maruti Suzuki's confidence in the enduring appeal of the Swift's current design and engineering.
Strategy Behind the Temporary Price Hike
The price increase is temporary and is intended to be in effect for just about a month as the next-gen Swift's launch approaches. This pricing strategy is commonly used by automakers to manage the transition between outgoing models and new releases. It helps in moderating the impact of the price increase that typically accompanies newly launched models, preparing the market and the consumers for the new product pricing.
Upcoming Launch of the Next-Gen Swift
The next-gen Swift is one of the most anticipated car launches by Maruti Suzuki in 2024. It is expected to bring a fresh wave of interest with its updated design and improved features. The new model will feature a sleek, modern design and an upgraded interior equipped with a new 1.2-litre, three-cylinder petrol engine. Additionally, it will boast significant safety upgrades including six airbags as standard across all variants, a larger 9-inch touchscreen infotainment system, and enhanced connectivity features like wireless Apple CarPlay and Android Auto. The automotive community and potential buyers are keenly awaiting to see if the next-gen Swift will be introduced at the same price point as the outgoing model or at a higher rate, reflecting its new enhancements and features.