Introduction
Maruti Suzuki's latest addition to their vehicle lineup, the Invicto, has been turning heads in the automotive market. Launched in July 2023, this car has garnered substantial attention, particularly for its top-tier variant, the Alpha Plus. With a starting price of approximately Rs. 28.42 lakh, the Alpha Plus seats seven passengers, making it an attractive choice for larger families.
High Demand for Invicto's Alpha Plus Variant
The Alpha Plus model of the Invicto has become a focal point of interest, as it is witnessing an extraordinary level of demand. This popularity aligns perfectly with the automaker's strategic vision for the vehicle. The growing demand for this top-level variant underscores the appeal of the Invicto to consumers.
Collaboration with Toyota and Supply
To meet the rising demand for the Invicto, Maruti Suzuki has formed a collaboration with Toyota. Under this partnership, Maruti Suzuki secures a monthly supply of 500-700 units of this premium MPV. Currently, there are approximately 5,000 pending orders for the Invicto, with a substantial waiting period of 8-10 months.
Toyota's High Demand and Waiting Period
On the other side of the spectrum, Toyota's high-end offerings, specifically the ZX and ZX (O) versions of the Hycross, have experienced immense popularity. The overwhelming demand for these vehicles has led Toyota to temporarily suspend new bookings for these variants for the last two months. As a result, customers interested in purchasing a Toyota Hycross ZX or ZX (O) are now facing an extensive waiting period of up to 15 months.
The Maruti Suzuki invicto's Features
Launched in July 2023, the Invicto has taken its place as Maruti Suzuki's flagship SUV. Essentially a rebranded version of the Toyota Innova Hycross, it primarily offers the ZX variant. This SUV exclusively features a 2.0-liter hybrid petrol engine that is coupled with an eCVT, or Electronically Controlled Continuously Variable Transmission, which powers the front wheels. This hybrid powertrain seeks to meet the market's growing demand for environmentally friendly automobiles by minimizing its impact on the environment in addition to delivering efficient performance.
Conclusion
The Maruti Suzuki Invicto, namely the Alpha Plus model, has proven to be a significant success for the manufacturer, demonstrating their successful market strategy. In the meantime, there is a significant demand for Toyota's high-end Hycross models, which is leading to lengthy wait times for potential purchasers. The Invicto, introduced in July 2023, stands out as Maruti Suzuki's flagship SUV, offering an eco-friendly hybrid powertrain to cater to consumers' evolving preferences and concerns about the environment.