.jpg)
With the launch of a new brand identity for its planned line of electric vehicles (EVs), Mahindra, a well-known company in the automotive industry, has begun an exciting and revolutionary journey. This groundbreaking change was first showcased at the Mahindra Thar.e concept vehicle and is set to become an integral part of all forthcoming EV models within the Mahindra portfolio.
The Symbolic New Logo: Bridging Tradition and Innovation
The centerpiece of this transformation is the brand-new Mahindra logo. This logo symbolizes "limitless potential" and is more than just a basic image. It also pays tribute to Mahindra's famous racing history. The logo's race track-inspired style represents energy, speed, and invention. At the same time, it beautifully integrates the traditional 'M' logo with a contemporary and forward-looking design. This integration signifies a harmonious blend of heritage and innovation, highlighting Mahindra's journey into the future of electric mobility.
Harmonizing Music with 'Le Chalaang'
To complement this new brand identity, Mahindra has introduced a captivating brand and audio anthem titled 'Le Chalaang,' composed by the renowned AR. Rahman. This anthem adds an artistic and emotional dimension to Mahindra's EV journey, setting the tone for a bright and electrifying future. It's like a strong melody that conveys how much the business values innovation and sustainability.
Sounds for Enhanced User Experience
Mahindra is placing a strong emphasis on enhancing the user experience in its new range of electric vehicles. To this end, these vehicles will feature an extensive array of over 75 distinctive sounds. These noises have been designed expressly to serve as organic signals for various actions. Among other things, they will advise passengers to buckle up and teach drivers to utilize turn signals.
A Roadmap for Electric Mobility: XUV.e8 and Beyond
Mahindra's foray into electric vehicles begins with the eagerly anticipated XUV.e8, an electric version of the popular XUV700, which is scheduled to make its debut in 2024. Many people think that this start will be a big change in how Mahindra uses electric vehicles. The BE (Born Electric) range will then take center stage, with a lineup of electric vehicles set to go on sale beginning in 2025. With this complete approach, Mahindra is showing how they really want to offer various electric car options that people like, and they want to be at the forefront of electric cars.
Independence Day Unveiling: A Symbolic Celebration of the Future
The grand unveiling of this new brand identity took place on Independence Day in 2023, symbolizing a celebration of India's automotive future. Mahindra has demonstrated on this occasion its dedication to original thought, environmental preservation, and an exciting future. Mahindra is prepared to reinvent electric cars by fusing old and new ideas with their new brand. This tells us that Mahindra really wants the past and the present to work together in the future.