Since its debut in October 2020, the Mahindra Thar has emerged as a powerhouse in the Indian automotive landscape, particularly within the lifestyle off-roader segment. The SUV's unwavering popularity is evident in the staggering number of open bookings, reaching an impressive 76,000 as of November 2023.
The Mahindra Thar's allure continues to captivate consumers, with a consistent influx of over 10,000 bookings each month. This sustained demand underscores the vehicle's status as a sought-after choice among enthusiasts and casual drivers alike.
Waiting Period Dynamics
- RWD Hard-Top Diesel Variants:
- The popularity of these variants translates into a substantial waiting period of up to 70 weeks, reflecting the overwhelming demand.
- Petrol Variants:
- Customers opting for petrol variants face a waiting period of up to 22 weeks from the booking date, emphasizing the enduring appeal of the Thar.
- 4WD Variants:
- Enthusiasts eager to experience the 4WD capabilities must patiently wait for up to 24 weeks, showcasing the high desirability of this feature.
The Mahindra Thar offers a versatile range of powertrain options to cater to diverse preferences:
- Petrol Engine:
- Empowered by a 2.0-litre gasoline engine.
- Generates an impressive 150bhp of power and 300Nm of torque.
- Diesel Engines:
- Choose between a 1.5-litre option, delivering 117bhp and 300Nm of torque, or a robust 2.0-litre option producing 130bhp.
The Mahindra Thar's ascendancy is not merely a testament to its design and performance but also to its cultural impact. With 76,000 open bookings, the Thar continues to be a symbol of automotive excellence and a beacon for adventure enthusiasts. The waiting periods for various variants underscore the sustained demand, positioning the Thar as an enduring icon in the Indian automotive narrative.