Mahindra has introduced a special edition of its popular off-roader, the Thar, called the 'Earth Edition.' Inspired by the Thar desert, this edition is based on the top-spec LX trim and commands a uniform premium of Rs 40,000.
Key Features of the Thar Earth Edition
- Exterior: The Earth Edition comes in a new satin matte beige shade called 'Desert Fury,' complemented by dune-inspired decals on the doors. The vehicle also features beige inserts in the new silver-finished alloy wheels, ORVMs, and grille, along with exclusive 'Earth Edition' badging.
- Interior: Inside, the Thar Earth Edition boasts dual-tone leatherette seat upholstery with contrast beige stitching, beige highlights around the AC vents, center console, door panels, and steering wheel, and dune-like embossing on the headrests.
- Unique Identification: Each Thar Earth Edition comes with a unique numbered decorative VIN plate, starting with serial number '1.'
Variant-wise Prices
The Mahindra Thar Earth Edition, a special version inspired by the Thar desert, comes with a uniform premium of Rs 40,000 over the standard LX trim variants. Here's a breakdown of the variant-wise prices:
- LX Hard Top Petrol MT: The standard variant is priced at Rs 15 lakh, while the Earth Edition is priced at Rs 15.40 lakh, marking an increase of Rs 40,000.
- LX Hard Top Petrol AT: The automatic transmission petrol variant sees a price increase from Rs 16.60 lakh to Rs 17 lakh for the Earth Edition.
- LX Hard Top Diesel MT: The manual transmission diesel variant's price goes up from Rs 15.75 lakh to Rs 16.15 lakh for the Earth Edition.
- LX Hard Top Diesel AT: The automatic transmission diesel variant, originally priced at Rs 17.20 lakh, is now priced at Rs 17.60 lakh for the Earth Edition.
This special edition offers unique features such as a satin matte beige exterior color, dune-inspired decals, beige interior accents and exclusive badging justifying the additional cost over the standard LX variants.
Equipment and Safety
The Thar Earth Edition is equipped with features like a 7-inch touchscreen system, cruise control, keyless entry, and a height-adjustable driver's seat. Safety features include dual front airbags, ISOFIX child seat mounts, electronic stability program (ESP), and rear parking sensors.
Powertrains
The special edition is available with both petrol and diesel engines, paired with either a 6-speed manual or a 6-speed automatic transmission. It comes exclusively in a 4-wheel-drive (4WD) version.
Price Range and Rivals
The Mahindra Thar Earth Edition is priced from Rs 15.40 lakh to Rs 17.60 lakh (ex-showroom pan-India). It competes with the Force Gurkha and the Maruti Jimny in the Indian market.
The Mahindra Thar Earth Edition adds a unique touch to the iconic off-roader, with its special beige theme and desert-inspired design elements. It's a fitting tribute to the Thar desert and is sure to appeal to enthusiasts looking for an exclusive version of this rugged SUV.