Lamborghini, the iconic Italian supercar manufacturer, has achieved remarkable sales figures in the year 2023, marking its 60th anniversary. The company, renowned for its high-performance vehicles, reported a total of 10,112 units sold globally with impressive growth across its key markets.
1. Global Sales Highlights
- Lamborghini celebrated its 60th anniversary with a significant sales milestone, shipping 103 units to India.
- The global sales figure of 10,112 units exceeded the previous year's numbers, showing a 10% YoY growth.
- The Urus Super SUV continued to be a major contributor to Lamborghini's success with 6,087 units sold.
2. Regional Breakdown
- Lamborghini operates in three primary macro-regions: EMEA (Europe, Middle East, and Africa), Americas (North and South), and APAC (Asia-Pacific).
- EMEA recorded 3,987 units sold, marking a 14% YoY growth.
- Americas saw 3,465 units sold with a 9% YoY growth.
- APAC accounted for 2,660 units, showing a 4% YoY growth.
3. Model-wise Sales
- The Urus Super SUV dominated sales, with 6,087 units.
- The Huracan contributed significantly with 3,962 units sold.
- A total of 63 V-12 equipped models were sold, including the last 12 Aventadors and 51 limited production vehicles.
4. Global Ranking
- India emerged as the 14th highest-selling market for Lamborghini worldwide, with 103 units shipped.
- The USA secured the top position with 3,000 units, followed by Germany, China, and the UK.
5. Company Statements
- Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed pride in surpassing the 10,000-car delivery mark.
- Federico Foschini, Lamborghini’s Chief Marketing & Sales Officer highlighted the brand's global perception and successful growth strategy.
6. Outlook for 2024
- Lamborghini aims to continue its growth trend in 2024, focusing on the three macro-regions.
- The upcoming Lamborghini Revuelto is expected to contribute to the brand's continued success.
Lamborghini's exceptional sales performance in 2023 reflects a growing global affinity for the brand showcasing its enduring legacy and commitment to excellence in the luxury automotive market.