In the year 2023, which marked the 60th anniversary of its establishment, Automobili Lamborghini etched a record into the annals of its storied history. For the first time, the illustrious House of Sant’Agata Bolognese accomplished the feat of delivering over 10,000 cars in a single year. The total number of vehicles at the end of the year was an impressive 10,112, up 10% from the year before and confirming the current trend of steady increase.
Stephan Winkelmann, the Chairman and CEO of Automobili Lamborghini, expressed his pride, stating, “It’s a true source of pride for the whole company to have surpassed the 10,000-car delivery mark. For me and all the others who have dedicated their lives to this cause it is an honor to have contributed to Lamborghini reaching this significant milestone and this is a significant achievement founded on genuine teamwork that is made possible by everyone's dedication. But as always, we don't stop at one achievement, and in 2024, we're prepared to take on even more thrilling new challenges."
The distribution of vehicles showcased a well-balanced pattern across the three major regions. The EMEA region exhibited a robust 14% increase over the previous year, totaling 3,987 cars, closely followed by the Americas with a commendable 9% uptick (Total: 3,465), and APAC marking a 4% rise (Total: 2,660). The breakdown of specific markets revealed the United States as the top market with 3,000 cars delivered, trailed by Germany (961), China (845), the United Kingdom (801), Japan (660), and other key regions contributing to this monumental achievement.
In terms of model distribution, the Urus Super SUV continued its triumph with 6,087 vehicles delivered reaffirming its enduring popularity. The Huracán also secured a notable record with 3,962 cars delivered. Additionally, 63 cars equipped with the iconic V12 engine were delivered, comprising the final 12 Aventadors and 51 Few-Offs.
The year 2023 was not only distinguished by the 60th-anniversary celebrations but also marked by significant milestones. Notably, the Lamborghini Revuelto was introduced as the first V12 HPEV (High Performance Electrified Vehicle) hybrid super sports car, with orders extending into late 2026. As part of the electrification plan Direzione Cor Tauri, Lamborghini unveiled the Lamborghini Lanzador concept car, offering a visionary preview of the forthcoming fourth all-electric model. Furthermore, the Lamborghini SC63, an LMDh category racing car, made its debut, set to compete in the FIA World Endurance Championship and the IMSA WeatherTech Sportscar Championship from 2024.
Federico Foschini, Lamborghini’s Chief Sales & Marketing Officer reflected on the achievement stating, “This outstanding achievement is a clear sign of the growing perception of our brand worldwide and confirms that the strategy we’ve adopted is succeeding. This accomplishment is also made possible by the priceless support of our network, which consists of 184 dealerships operating in 54 different regions. With the help of Lamborghini Revuelto, we hope to maintain our current growth trajectory in all three macroregions by 2024 and the outstanding outcomes of 2023 speak to a future in which Lamborghini hopes to achieve even greater heights and further cement its success in addition to validating the business's current approach.