Citroen is all set to launch upgraded versions of its popular models, the C3 and C3 Aircross, in India by July 2024. These new variants will come with an upgraded feature list aiming to elevate them to segment standard. Despite being praised for their driving dynamics, both models have faced criticism for their interiors which were considered below compared to segment rivals.
Upgraded Features for Citroen C3 and eC3
Currently, the top-spec C3 and eC3 models offer a decent set of features, including a touchscreen infotainment system, digital cluster, height-adjustable driver's seat, and connected car technology. The upgraded versions are expected to add more premium features like keyless entry, push-button start, climate control, leatherette seat covers, rear armrest with cup holders, split-folding second row, LED headlamps, and a customizable color digital cluster.
Enhancements for Citroen C3 Aircross
The Citroen C3 Aircross, in particular, has been lagging behind its competitors in terms of features. The updated model is anticipated to receive significant upgrades such as climate control, LED lighting package, keyless entry, push-button start, leatherette seats, cooled glove box, driver armrest, second-row armrest with cup holders, six airbags across the range, and a 360-degree camera setup. There are also rumors of an electrically controlled voice-activated sunroof, a feature now common in its price segment.
Market Positioning and Pricing
Despite the addition of these new features, Citroen is expected to maintain the pricing and positioning of all three models in the market. Currently, the Citroen C3 Aircross starts at Rs. 9.99 lakh, the C3 at Rs. 6.16 lakh, and the eC3 at Rs. 11.61 lakh (all prices are average ex-showroom prices).
The dedication of the brand to satisfying consumer expectations and enhancing its competitiveness in the Indian market is demonstrated by the impending updates for the Citroen C3 and C3 Aircross. For Citroen to remain competitive in the market it must enhance the features it provides and address significant problems. This choice is consistent with Citroen's reputation around the world for building technologically advanced, comfortable, and highly modern cars. It also highlights the company's goal of providing Indian customers with innovation and value. With these improvements, Citroen is well-positioned to draw in more customers and have a big influence on the Indian auto industry.