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Introduction to Honda's ACE Project

Introduction to Honda's ACE Project

Introduction

"Asian Compact Electric," or ACE, is a ground-breaking initiative that Honda Cars India is gearing up for. To establish India as a major hub for the export of electric cars (EVs), the strategic project is focused on developing a state-of-the-art EV SUV that is built on the Elevate platform.

Elevate-Based EV SUV and Comprehensive Project Overview

At the heart of the ACE project lies the development of a technologically advanced EV SUV, known by the codename DG9D. This EV is expected to have an annual manufacturing capacity of one lakh units making it a key component of Honda's larger strategic plan. One notable feature is the considerable amount allotted to exports with Japan and other important foreign markets serving as the main targets.

Detailed Timeline and the Anticipated Readiness of ACE Project

The Elevate-based EV SUV is scheduled to be launch-ready by the year 2026. This illustrates Honda's steadfast commitment to meeting the region's rising demand for electric vehicles and aligns well with the company's ambitious goal of introducing five SUV models to the Indian market by 2030.

Production Facility and Extensive Retooling Process

In its pursuit of EV production excellence, Honda plans a meticulous retooling process at its established plant in Tapukara, Rajasthan, set to commence in 2024. This transformative process aims to adapt the facility to meet the evolving demands of electric vehicle manufacturing. Honda is actively considering additional investments in India to fortify production capacity catering not only to domestic requirements but also strategically addressing the surging demand for exports.

India's Pivotal Role in Honda's Expansive Global Strategy

Acknowledging India's critical role in its expansive worldwide strategy, Honda sees the nation as a pillar supporting the company's entire industrial output. India's critical role in the company's long-term growth strategy will be further cemented with the expectation that the export of electric vehicles (EVs) from India will form a fundamental component of Honda's global operations.

Elevate SUV's Foray into the Japanese Market

Beyond its impact on the Indian market, the Elevate SUV, a linchpin of the ACE project, is slated to make significant inroads into the Japanese market under the name WR-V. This well-considered choice is in line with Honda's overarching objective of making India a major hub for the export of a broad variety of autos. It also confirms India's formidable manufacturing prowess.

The ACE project by Honda marks a strategic and forward-looking initiative aimed at harnessing India's burgeoning potential in the realm of electric vehicle manufacturing. With a meticulous emphasis on exporting the Elevate-based EV SUV this strategic move aligns seamlessly with Honda's unwavering commitment to electrification and positions India as an indispensable contributor to the company's future growth plans on a global scale marking a substantial step towards sustainable and innovative automotive solutions. 

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