Hyundai's Upcoming Electric Pickup Named Ioniq T10
Hyundai's venture into the electric pickup truck market has been revealed through a trademark registration for the name "Ioniq T10." Although an official announcement from Hyundai is pending, the trademark filing in Australia indicates the readiness of the Ioniq T10 name for use. The electric pickup is expected to hit the market between 2025-26.
Trademark Registration
The trademark filing under Class 12 for the name "Ioniq T10" has been accepted, awaiting advertisement, signaling its imminent use for Hyundai's upcoming electric dual-cab UTE.
Strategic Positioning
The nomenclature "T10" suggests that the Ioniq T10 will be positioned as the top model in Hyundai's Ioniq electric vehicle lineup. The 'T' likely stands for 'truck,' aligning with the UTE (utility vehicle) category, particularly in the United States.
Size and Competition
As the largest model in the Ioniq range, the T10 is expected to be significantly larger than other Ioniq cars. In Australia, where UTEs are popular, Hyundai aims to compete with ICE models like Ford Ranger, Toyota Hilux, Isuzu D-Max, and Mazda BT-50. The Ioniq T10's dimensions are anticipated to be comparable to larger UTEs like the Ford F-150.
Sibling Kia's Plans
Kia, Hyundai's sibling, is also entering the UTE market with a different approach. Kia has announced the development of a diesel-powered dual-cab UTE, possibly named "Tasman," expected to launch in 2025. The Kia UTE will initially use a diesel powertrain and later transition to a fully electric powertrain.
Australian Market Focus
Both Hyundai's Ioniq T10 and Kia's Tasman are strategically targeting the Australian market, where dual-cab UTEs enjoy popularity. The move aligns with Hyundai's significant investments in EVs, aiming for global EV sales of 1.6 million units by 2030.
While specific details about the Ioniq T10's features and specifications are yet to be officially disclosed, the electric pickup signals Hyundai's commitment to expanding its electric vehicle portfolio into diverse segments, including the competitive pickup truck market.