Hyundai, the South Korean automaker, is kickstarting the new calendar year with a grand launch of India's most anticipated car, the Hyundai Creta. As Hyundai's flagship model, it is the center of attention. The firm just revealed the headline features in a press release building excitement before media drives and the actual introduction.
The New Hyundai Creta
Updating the Creta is undoubtedly a challenging task for Hyundai. How can one enhance something already considered the most complete package? Despite facing fierce competition from nine contenders in the cutthroat compact SUV space the Creta has stood out as a favorite among Indian buyers, securing its crown for an extended period.
With the facelifted model the Creta aims to address missing elements and introduces a redesigned exterior to captivate Indian buyers. The addition of the level 2 Advanced Driver Assistance Systems (ADAS) suite, first seen in MG Astor and subsequently in Honda Elevate and Kia Seltos, sets a new standard. Notably, Japanese, German, and French automakers are yet to offer similar driver assistance technology.
Safety Takes Center Stage
Hyundai promises an impressive array of 36 standard safety features in the new Creta. These include Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA), six airbags, all-wheel disc brakes, and Electronic Stability Control (ESC), among others. A noteworthy addition to the Creta facelift is the ADAS suite, named Hyundai SmartSense, encompassing 19 features.
Among these features, the Creta surpasses its competition, offering two more ADAS features than the 17 provided by the Kia Seltos facelift. While the press release does not detail these features, one can anticipate common functionalities such as adaptive cruise control, automatic emergency braking, blind-spot monitoring, cross-traffic alerts, and road sign recognition, among others.
The business places a strong emphasis on using a lot of high-strength sophisticated steel to provide a haven for all occupants. Hyundai emphasizes that the Creta's monocoque chassis is reinforced in key locations to improve energy absorption and structural strength including the crash members, floor, side sill, and crash pad.
Revamped Interior
The new Hyundai Creta boasts over 70 connected tech features, adding a significant convenience factor for prospective buyers. Exterior design revisions include a refreshed fascia with new LED signatures and headlights, updated alloy wheels, a redesigned rear section featuring connected LED tail lights, and an overall boxier appeal.
Inside the cabin, a redesigned dashboard houses twin horizontal 10.2-inch displays – one for infotainment and the other for instrumentation. The center console has undergone a revamp, and the climate control system now caters to two zones independently for the front occupants. Adding to the premium experience is an 8-speaker Bose audio system, complemented by a one-year complimentary subscription to Jio Saavn streaming services for ad-free music.
Words from the Manufacturer
Chief Operating Officer (COO) of Hyundai Motor India Ltd., Mr. Tarun Garg, said, "Hyundai Motor India presents the new Hyundai Creta as a trailblazer in democratizing technology and setting safety benchmarks."—an epitome of innovation that redefines the SUV landscape. With many revolutionary tech and safety features the new Hyundai Creta not only continues the legacy of an undisputed SUV but sets a new standard delighting customers with a superior and futuristic experience".
Conclusion
The new Hyundai Creta aims not only to maintain its position as a leading SUV but to elevate the driving experience for customers through cutting-edge technology and a renewed commitment to safety. The facelifted model is poised to make waves in the Indian automotive market setting new benchmarks for its competitors.