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Hyundai Motor India has become the nation's first automaker to launch a special mobility initiative for people with disabilities, in a really innovative step. Hyundai hopes to lead a number of projects through strategic alliances with trusts and NGOs.
Key Features
1. Strategic Partnerships
To provide assistance to people with impairments, Hyundai Samarth Initiative partners with the Go Sports Foundation and Samarthanam Trust.
2.Hyundai Motor India Foundation (HMIF)
The company's corporate social responsibility (CSR) arm, is instrumental in spearheading the Samarth Initiative, which is in line with the company's mission of 'Progress for Humanity.'
3. Complete Impact
Hyundai seeks to meet the unique needs of individuals with disabilities through Corporate Social Responsibility (CSR) initiatives, having a significant impact on society.
4. Differently-Abled Friendly
By designing its website to be accessible to people with disabilities, Hyundai pledges to create a more inclusive online presence. By February 2024, dealerships and service centres all over India will be reconstructed with wheelchair-accessible ramps.
The effort, Inclusive automobile Spaces, is a reflection of a wider trend in automotive manufacturing. with a focus on making cars and spaces more accessible to disabled individuals. Toyota's recent introduction of a special steering yoke with integrated accelerator and brake pedals is cited as an example. Hyundai Motor India has made a major contribution to "Progress for Humanity" by launching the Hyundai Samarth Initiative. In order to empower people with problems, the initiative—which is being led by the Hyundai Motor India Foundation (HMIF)—has established strategic alliances with the GoSports Foundation and Samarthanam Trust.
A noteworthy component of the endeavour is improving accessibility on the internet. In addition, by February 2024, the business intends to completely redevelop all of its service centres and dealerships in India to include wheelchair-accessible ramps.
Toyota's latest illustration of this developing devotion is the unusual steering yoke that has integrated stop and accelerator pedals.
Important Points
1.Vehicle Modifications
Hyundai plans to improve the suitability of its cars for people with problems.
2. Collaboration with MOBIS
Hyundai's vehicle portfolio prioritises safety, comfort, and convenience, and these adaptive features were developed in partnership with MOBIS to highlight these aspects.
3. Standard Airbags
All Hyundai vehicle models now come equipped with six airbags as standard equipment, a major safety improvement.
4. Partnership with GoSports Foundation
Hyundai will assist para-athletes who hope to participate in the Paralympic Games in cooperation with the GoSports Foundation. The objective of this program is to cultivate a culture of innovation and skill development while delivering chances for both aspiring and accomplished athletes.
5. Samarthanam Trust Collaboration
Hyundai and the Samarthanam Trust for the Disabled team up to provide visually challenged cricket players with access to local and national training camps. A broader platform will be leveraged to organise the International Bilateral Series for the blind cricket team of India as part of the initiative.
Hyundai Motor India presented the 'Samarth' program, a major step towards social empowerment, and actor Shah Rukh Khan was notably present.In response to the launch, Un Soo Kim said, "This belief turns into reality in Samarth. A seasoned Hyundai brand ambassador, played a crucial role in the occasion.