The Hyundai Creta has once again solidified its position as a leading SUV in the Indian market, with Hyundai announcing an impressive feat of over 1 lakh bookings within merely three months of its launch in January 2024. This swift accumulation of bookings underscores the enduring appeal and popularity of the Creta among Indian consumers.
A Comparison with the Kia Seltos
The Creta's success is particularly notable when compared to its close competitor, the Kia Seltos. While the Seltos also enjoys significant popularity, it took six months to reach a similar booking milestone, highlighting the exceptional demand for the Creta.
Variant Popularity and Price Update
Hyundai offers the Creta in seven distinct variants, catering to a wide range of preferences and budgets. Interestingly, a significant proportion of buyers, approximately 71%, opted for variants equipped with a sunroof, indicating a strong preference for this feature among customers. Additionally, connected car variants accounted for 52% of total bookings reflecting the growing interest in tech-savvy features. Following its success, the Creta also underwent its first price adjustment, with increases of up to Rs. 10,800 across its range.
Anticipation for the Electric Creta
Adding to the Creta's success story, Hyundai is preparing to introduce an all-electric version of the SUV. Expected to debut towards the end of 2024, the electric Creta has already generated buzz and anticipation among consumers eager for sustainable mobility options.
Hyundai's Reflection on the Milestone
Tarun Garg, COO of Hyundai Motor India Ltd., expressed his gratitude and excitement over the Creta's remarkable performance. He highlighted the significant interest in sunroof and connected car features which he believes are indicative of the evolving preferences of young Indian customers.
The Hyundai Creta's achievement of surpassing 1 lakh bookings in just three months is a testament to its strong market presence and the brand's understanding of consumer preferences. As Hyundai prepares to expand its offerings with the electric Creta the SUV's popularity is poised to continue growing catering to the diverse needs and aspirations of Indian customers.