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Introduction
In the ever-evolving landscape of the automotive industry, Hyundai is gearing up to make a significant impact with the imminent launch of the Hyundai Creta Electric. This electric variant of the popular Creta model is positioned to compete with stalwarts like the MG ZS EV and the forthcoming Maruti eVX, presenting a sustainable and budget-friendly option for eco-conscious consumers.
Navigating the Competitive Terrain
When it comes to size, the Hyundai Creta Electric is entering the ring to challenge established contenders such as the Mahindra XUV400 and the MG ZS EV, both already making their mark in the market. While globally recognized for their electric car innovations, Hyundai and Kia have primarily focused on premium segments in India, with models like the Kona Electric and Ioniq 5. The Creta Electric signifies a strategic shift, introducing a more mainstream electric vehicle into the Indian market.
Delving into Battery Dynamics
Recent reports suggest that Hyundai is contemplating a 45 kWh battery setup for the Creta Electric. This choice positions it slightly below some immediate competitors, like the MG ZS EV with its larger 50.3 kWh battery. Anticipating the future, the Maruti Suzuki eVX is also expected to feature a battery with greater capacity. Despite this, the Creta Electric's decision to opt for a slightly smaller battery may indicate a commitment to a cost-effective strategy, possibly leading to competitive pricing.
Strategic Pricing Blueprint
While the MG ZS EV and similar models are currently priced around Rs. 22.88 lakh, industry insiders estimate that the Hyundai Creta Electric could be competitively priced, starting at approximately Rs. 21 lakh. This strategic pricing could position the Creta Electric as an appealing option for consumers contemplating the shift to electric vehicles without a substantial financial leap.
Under the Hood Insights
The Creta Electric is expected to share its platform with the existing ICE Creta model, with a notable exception—the electric variant will be powered by a battery sourced from LG Chem, a global battery pack supplier for Hyundai. The electric motor, similar to the one propelling the Hyundai Kona EV, is anticipated to deliver an output of around 140 PS and 250 Nm of torque. Noteworthy features will include a Level-2 ADAS safety suite, comprehensive LED lighting, potential rear ventilated seats, and an electrically operated tailgate.
Anticipating the Future
As testing for both the ICE Creta facelift and the Creta Electric is currently underway, industry experts predict the electric version to make its debut around late 2024 or early 2025. In contrast, the facelifted ICE Creta could hit the market as early as next month, adding an extra layer of excitement to Hyundai's product lineup.
Hyundai's Creta Electric not only represents a significant stride towards sustainable mobility but also offers consumers a compelling package of features at an attractive price point. As the automotive industry continues to embrace electric innovations, the Creta Electric signals a promising and eco-friendly future for transportation in India. Stay tuned for further updates on this exciting chapter in Hyundai's electric journey.