Hyundai Celebrates Half a Million Sales of Bluelink-Equipped Cars in India

Hyundai Motor India Limited (HMIL) celebrates a significant milestone as its Bluelink-equipped cars cross the half-million sales mark in the country. The Bluelink suite, a comprehensive connected-car feature set, has played a pivotal role in influencing consumer preferences, with an increasing number of buyers opting for top-spec trims that come bundled with advanced telematics features.

Rising Trend in Connected Car Features

• Vehicular telematics, once considered a niche, has become a crucial factor in the decision-making process for car buyers.
• Increasingly, consumers are choosing top-spec trims that offer a suite of connected-car features, influencing overall vehicle purchase trends.

Hyundai Bluelink Sales Breakdown

• Hyundai's Bluelink-equipped cars, including models like the i20 hatchback, Venue sub-4m SUV, and Creta compact SUV, have collectively achieved over half a million sales.
• The affinity for connected car features has grown from 5% in 2019 to 30% in 2023, highlighting the substantial increase in demand for Bluelink-equipped vehicles over the past few years.

Bluelink Services

• Bluelink, Hyundai's connected car platform, establishes a seamless connection between the car and a connected smartphone via a built-in SIM card and a dedicated app available on both Android and iOS platforms.
• Bluelink offers over 60 connected car features, including an SOS function, 24X7 call center support, auto-crash notification, remote vehicle status, trip data, and various quality-of-life features.
• The company provides Bluelink services free of cost for the first three years after vehicle purchase, with subscription plans available for extended services.

Manufacturer's Perspective

• Mr. Unsoo Kim, MD & CEO of Hyundai Motor India Ltd., emphasizes the company's commitment to futuristic technology and smart mobility with the introduction of Bluelink in 2019.
• Bluelink has become a comprehensive ecosystem of connected car services, making Hyundai a pioneer in the mass segment for offering advanced connectivity features.
• The substantial growth in Bluelink-equipped car sales reflects customers' trust in the technology, providing seamless connectivity for all journeys.

The achievement of surpassing half a million sales for Bluelink-equipped cars underscores the evolving consumer preference for advanced connectivity features in the Indian automotive market. Hyundai's commitment to providing a comprehensive connected car ecosystem has evidently resonated with a growing number of customers, solidifying its position as a leader in the connected car technology space.