Hero MotoCorp, India's largest motorcycle manufacturer, is making significant strides in the premium scooter market. The company has patented two new premium scooters and has been spotted testing another. Hero is now gearing up for the 2023 EICMA show, where it is teasing the unveiling of three scooters. Among them, the star of the show is the Hero ADV maxi scooter, which is generating considerable excitement.
Key Highlights
- Hero MotoCorp is making inroads into India's premium scooter segment with a focus on design and features.
- Three scooters, including the Hero ADV maxi scooter, are set to be unveiled at the 2023 EICMA show.
- The teaser reveals two versions of the Vida V1 Pro electric scooter, indicating Hero's global ambitions for this model.
- The Hero Vida V1 Pro comes with a twin removable battery setup, offering a real-world range of 110 km and a top speed of 80 km/h, along with various advanced features.
- The Hero ADV maxi scooter showcases a rugged ADV design, featuring a tall windscreen for wind protection and a dual-headlight setup similar to larger motorcycles.
- It is speculated that the Hero ADV maxi scooter may be powered by a 163.2cc single-cylinder engine, producing around 15 bhp and 14 Nm of torque, targeting models like the Yamaha Aerox 155.
- Priced competitively, this scooter is expected to be sold through Hero's new Premia dealerships, marking Hero's entry into the premium non-step-through scooter segment.
Hero MotoCorp is not only aiming to expand its product lineup but also to capture a larger share of the premium scooter market, and the unveiling of these exciting new scooters at the 2023 EICMA show is a testament to its ambitions.
This move signifies Hero's determination to compete in the premium scooter segment by offering stylish and feature-rich options that cater to the evolving preferences of modern riders. The ADV maxi scooter and the Vida V1 Pro scooters could provide a unique and competitive proposition for customers looking for distinctive and high-performance scooters.