Hero MotoCorp has announced a price hike for the Harley-Davidson X440, just two days before deliveries are scheduled to begin in India. The new price for the X440 is Rs 2.40 lakh (ex-showroom Delhi), a hike of Rs 10,500. The price increase is applicable to all X440 variations. The Vivid model is now available for Rs 2.60 lakh while the top-spec S model is now priced at Rs 2.80 lakh.
The great demand for the X440 is probably responsible for the price increase. The bike has already received over 3,000 bookings in India, even before deliveries have begun. Hero MotoCorp is likely trying to capitalize on this demand by increasing the price before the supply catches up.
Consumers' reactions to the price increase have been conflicted. Some people are disappointed that the price has increased so soon after the bike was launched. While others are understanding, given the strong demand for the X440.
Regardless of how consumers feel about the price hike, it is clear that the Harley-Davidson X440 is a popular bike. It would be fascinating to see how the bike does in the Indian market as the price rise is expected to simply enhance demand for the X440.
Here are some of the key points:
- The price hike is significant, at Rs 10,500.
- All X440 variations are impacted by the price increase.
- The great demand for the X440 is probably responsible for the price increase.
- Consumers' reactions to the price increase have been conflicted.
- It's common to see the Harley-Davidson X440 on the road.