As the curtains fell in 2023, Tata Motors celebrated robust sales figures for December, affirming the strong demand for its diverse vehicle lineup. The company reported a total sales figure of 43,741 units showcasing a commendable 9.23% growth year-over-year marking a positive conclusion to the year.
Nexon Reigns Supreme
Tata Motors' sub-4-meter SUV, the Nexon, maintained its position as the top-selling vehicle for the company. With variations in petrol, diesel, and electric formats, the Nexon witnessed an impressive sales figure of 15,284 units in December 2023. This marked a substantial 26.81% surge compared to the same period in the previous year, capturing a significant 34.94% share of Tata Motors' overall sales.
Punch Mini SUV Holds Ground
Following closely behind, the Punch mini SUV secured its place as the second best-selling vehicle in Tata Motors' arsenal. Recording sales of 13,787 units, the Punch showcased a commendable 30.24% year-over-year surge. Notably, anticipation is high as Tata Motors prepares to introduce the Punch in an electric vehicle (EV) format promising an electrifying future for this popular model.
Tiago and Altroz Maintain Positions
The Tiago hatchback, available in petrol and EV variants, retained its position as the third best-selling model for Tata Motors, despite a slight dip in sales, totaling 4,852 units in December 2023. Similarly, the Altroz hatchback held steady in the fourth spot with 4,081 units sold, experiencing marginal growth of 0.64%.
Safari Surges Ahead
Tata Motors' flagship SUV, the Safari, surged ahead, securing the fifth position with 2,103 units sold, reflecting a remarkable 40.01% growth compared to the same period in the previous year.
Month-on-Month Performance
Tata Motors' overall sales figure for December 2023 amounted to 43,741 units, signaling a 5.06% decrease compared to November 2023. Nexon recorded sales of 15,284 units in December 2023, marking a marginal 2.47% increase from November 2023. There was a modest dip in sales for the Punch micro SUV, with a 4.14% decrease from the prior month. Other models, including the Tiago, Altroz, Safari, Tigor, and Harrier, also displayed varying sales performances in December.
2023 in Retrospect
Tata Motors commenced 2023 on a high note, witnessing a 17.69% surge in January compared to the same period in 2022. The first half of the year maintained a consistent growth trajectory, culminating in an 8.63% increase compared to the first half of 2022. Despite a slight decline in the third quarter, the company showed marginal growth of 1.24% in the fourth quarter. Overall, Tata Motors showcased commendable growth of 3.61% in 2023 compared to the previous year, driven by strong performances in the first and second quarters.
As Tata Motors embraces the new year these sales figures reflect the company's resilience and ability to navigate market dynamics while maintaining a positive growth trajectory.