When we last brought this segment together for a comparison test, we realised this was the hotbed of EV development, with trends set here filtering down into the mainstream. Sure, there are more expensive, more advanced EVs in the market, but really, it’s this lot of luxury SUVs that cost just over a crore that set the template. After all, they’ve got the three things everyone wants – an electric powertrain, an SUV body style (mostly), and a prestigious badge on the nose. Perhaps more telling is that our last go at this segment was barely two years ago, and only one of the EVs has returned unchanged. That’s progress.
The EV in question is the Jaguar I-Pace: at five years old, it’s the oldest car here and the pioneer of this segment that came in with a stylish, if unconventional bang. Next to join the ranks was the BMW iX, which also went down the stylish and unconventional route, and became the bestselling luxury EV in India last year. Last time’s winner, the Audi e-tron, was rebranded the Q8 e-tron with a facelift, and though there’s a bit more pizzazz this time around, its philosophy remains to stick to the familiar rather than do anything too radical. And finally, there’s the Mercedes-Benz EQE SUV, a step up from the EQC it effectively succeeds, and one which aims to fix some of that car’s fundamental flaws.
Features
Mercedes EQE
- Cutting-edge electric performance with advanced battery technology.
- Luxurious interior design and premium materials.
- State-of-the-art MBUX infotainment system.
- Extensive safety features including advanced driver-assistance systems.
Audi Q8 e-tron
- Quattro all-wheel drive for superior handling.
- Virtual cockpit with customizable digital displays.
- Innovative touch-sensitive controls for intuitive interaction.
- Audi's renowned build quality and attention to detail.
BMW iX
- Futuristic design language with a distinctive kidney grille.
- Powerful electric motors for dynamic driving performance.
- iDrive system with natural voice recognition and AI integration.
- Sustainable materials used in interior craftsmanship.
Jaguar I-Pace
- Award-winning design combining elegance and aerodynamics.
- Dual-motor setup for optimal performance and efficiency.
- Touch Pro Duo infotainment system with dual touchscreens.
- Adaptive air suspension for a smooth and controlled ride.
Performance Metrics
- Comparative analysis of acceleration, top speed, and driving range for each SUV.
- Insights into the electric powertrains and regenerative braking systems.
Interior Comfort and Luxury
- Evaluation of interior space, seating comfort, and premium features.
- Examination of high-quality materials used in crafting the cabins.
Infotainment and Connectivity
- In-depth look at the infotainment systems and connectivity options.
- Assessment of user interface, navigation features, and smartphone integration.
Safety and Driver-Assistance Systems
- Overview of advanced safety features and driver-assistance technologies.
- Examination of autonomous driving capabilities and collision avoidance systems.
Charging Infrastructure and Battery Technology
- Insights into charging capabilities, including fast-charging and home charging options.
- Overview of battery technology, capacity, and charging times.
Price Points and Ownership Costs
- Comparative analysis of the pricing structures for each electric SUV.
- Consideration of ownership costs, incentives, and warranty coverage.
Conclusion
- Summarization of key features and considerations for potential buyers.
- Guidance for making informed decisions based on individual preferences and priorities in the electric SUV market.
Luxury EV SUV Comparison: A Detailed Analysis
In the ever-evolving landscape of luxury electric SUVs, the Mercedes EQE, Audi Q8 e-tron, BMW iX, and Jaguar I-Pace stand out with their distinct characteristics. Here's a comprehensive exploration of their exteriors, interiors, features, range, performance, ride, handling, and pricing.
Exterior Impressions
- Mercedes EQE: Striking a balance between aerodynamics and aesthetics, the EQE boasts a low drag coefficient of 0.25. Its sleek design incorporates flush lights, a faux grille, and smooth bodywork, providing a unique look.
- Audi Q8 e-tron: Built on the traditional two-box SUV shape, the Q8 e-tron, based on the ICE Q5's platform, exhibits a conventional appearance. Its size, although larger than the EQE, may not command the same attention due to its familiar Audi SUV styling.
- BMW iX: Unveiling a radical design, the iX features a distinctive kidney grille and attention-grabbing details. The vertical faux grille, while polarizing, contributes to the BMW's unique identity, ensuring it won't go unnoticed on the road.
- Jaguar I-Pace: Departing from the SUV body style, the I-Pace embraces a high-riding, low-slung fastback form, showcasing the elegance of Ian Callum-era Jaguar design. Despite being the oldest among the contenders, the I-Pace's design continues to captivate.
Interior Comfort and Features
- Mercedes EQE: Inside the EQE, the Hyperscreen steals the spotlight, offering a tech-heavy feel. The cabin exudes a sense of luxury with ambient lighting throughout. However, the touch-sensitive controls and all-white interior may pose practical challenges.
- Audi Q8 e-tron: The Q8 e-tron impresses with spacious back seats and a logical, well-laid-out interior. While it may lack the flashiness of some competitors, it provides a familiar Audi experience with quality materials and features.
- BMW iX: With a minimalist, futuristic design, the iX's cabin optimally utilizes the skateboard platform. The dashboard's low profile and absence of a transmission tunnel contribute to a spacious feel. Quality and craftsmanship are commendable.
- Jaguar I-Pace: The I-Pace boasts a sporty interior design, emphasizing the EV's performance characteristics. While the cockpit may feel a bit cluttered, physical buttons enhance usability. The Pivi Pro infotainment system shines, offering a superb user experience.
Infotainment and Tech Features
- Mercedes EQE: The Hyperscreen steals the show, with a seamless digital dashboard comprising three screens. Despite its wow factor, the dust and fingerprint magnet surface might pose challenges. The EQE offers a top-tier infotainment experience.
- Audi Q8 e-tron: Audi's MMI system, while showing some age, remains easy to use. The dual touchscreens and Virtual Cockpit provide a familiar interface. The Q8 e-tron excels as a practical, no-nonsense option with a variety of optional features.
- BMW iX: The iX features a 14.9-inch touchscreen with vibrant animations and smooth operation. However, the interface's complexity and abundance of icons might be overwhelming. The overall tech package is impressive but comes with a steeper learning curve.
- Jaguar I-Pace: While the touchscreen may seem small, the physical buttons and user-friendly interface make the I-Pace's system effective. The Pivi Pro system stands out for providing ample battery, range, and charging data.
Range and Performance
- Mercedes EQE: The EQE leads in range, performance, and refinement. Despite a smaller battery, it outperforms rivals with a range of 480km. The Hyperscreen-equipped EQE excels in long-distance driving, setting it apart.
- Audi Q8 e-tron: The Q8 e-tron, a practical all-rounder, delivers a likeable driving experience. However, it falls short in providing a dramatic, luxury feel. The real-time EV data on the screen could be improved, but it remains a solid performer.
Ride and Handling
- Mercedes EQE: The EQE's soft suspension provides a comfortable ride, especially at lower speeds. However, the air suspension might make the car feel too soft in dynamic mode, impacting stability on bumpy roads.
- Audi Q8 e-tron: The Q8 e-tron exhibits tidy and competent handling, typical of Audi SUVs. Its steering is slightly slow and lacks excitement. Ride comfort is absorbent, with a firm layer that preserves European driving characteristics.
Price and Verdict
- Mercedes EQE: Excels in range, performance, and refinement. Hyperscreen and rich interior provide a futuristic experience. Premium pricing might be a deterrent.
- BMW iX: Focuses on city driving, affordability, and clever space utilization. Despite a shorter range, it offers comfort, advanced tech, and a striking design.
In the competitive luxury EV SUV segment, each contender brings a unique proposition, catering to different preferences and priorities. Buyers are encouraged to consider individual needs when making a decision in this dynamic market.