Citroën, the renowned French automaker is poised for a significant expansion of its dealership network in India. With just 58 outlets currently, the brand aims to establish 200 touchpoints across the country by the end of the year. With this step, Citroën has increased the size of its network by approximately 400% and demonstrated its commitment to strengthening its position in the Indian market.
The Expansion Strategy
Citroën's expansion strategy is multifaceted focusing on both urban and rural markets. The brand plans to add new dealerships in rural areas in addition to strengthening its presence in urban and semi-urban regions. This comprehensive approach aims to make Citroën more accessible to a wider range of consumers across India.
Investment and Commitment
Stellantis, the parent company of Citroën has already invested Rs 2,000 crore in the Indian market to support this expansion. This investment underscores Stellantis' commitment to Citroën's growth in India and demonstrates confidence in the brand's potential in the country.
Product Lineup
Citroën currently offers four models in India: the C3, eC3 EV, C3 Aircross, and C5 Aircross. These models cater to different segments of the market, offering a variety of options to Indian consumers. Additionally, the brand may introduce a crossover sedan based on the C3 known as the C3X shortly, further expanding its product lineup.
Focus on Tier III and Tier IV Cities
One of Citroën's key objectives is to reach consumers in Tier III and Tier IV cities. These markets while often overlooked offer significant growth potential. By expanding its presence in these regions, Citroën aims to tap into emerging opportunities and contribute to the socio-economic development of smaller urban centers.
Citroën's Network Expansion Program (NEP) represents a significant step forward for the brand in India. By expanding its dealership network and product lineup, Citroën is positioning itself for long-term success in the Indian market. As the brand continues to invest in expansion and innovation, its vision of reaching and transforming customers across India remains unwavering.