Citroen, a distinguished automobile brand, is embarking on an ambitious journey to broaden its presence throughout India. Currently operating through a network of 58 dealerships across the nation, the company has set its sights on expanding this reach substantially by the year's end, with a target of establishing an impressive 200 dealerships.
The Network Expansion Program (NEP)
To facilitate this extensive expansion, Citroen has unveiled the Network Expansion Program (NEP). This strategic initiative is meticulously designed to facilitate the establishment of 200 sales and service touchpoints, strategically positioned across more than 140 regions in India. Through NEP, Citroen aims to ensure enhanced accessibility to its products and services for a broader spectrum of consumers across the country.
A Remarkable Growth Trajectory
The addition of new dealerships across various markets, including urban, semi-urban, and rural areas, is poised to drive Citroen's network growth significantly. This planned expansion represents a staggering 400% increase from the current dealership count, underscoring the brand's commitment to expanding its footprint in the Indian automotive landscape.
Inclusive Market Penetration
In line with its expansion strategy, Citroen is not confining its reach to Tier I and Tier II cities alone but is also venturing into Tier III and Tier IV markets. By doing so, the company aims to tap into burgeoning consumer bases in these regions, leveraging their proximity to larger urban centers and recognizing their potential for substantial growth.
Citroen's Vision for Inclusive Growth
Shishir Mishra, the Brand Director at Citroen India, emphasized the company's holistic vision for inclusive growth and socio-economic development. He articulated the significance of extending Citroen's reach to smaller urban centers, viewing it as a catalyst for fostering prosperity and inclusivity across diverse geographical landscapes within India.
Citroen's ambitious expansion plans underscore its unwavering commitment to offering quality automotive solutions to a diverse spectrum of consumers in India. Through initiatives like the NEP, the company seeks not only to bolster its commercial presence but also to play a meaningful role in the socio-economic progress of various regions across the country. As Citroen accelerates its growth trajectory, it remains dedicated to driving forward with purpose, innovation, and inclusivity at its core.