BYD, a prominent electric car manufacturer currently stands as a global leader in the industry. With the sale of two models, the E6 and Atto 3, this Chinese powerhouse has made notable progress in the Indian market. In India, where cost-effectiveness plays a crucial role BYD offers a diverse range of electric cars, catering to various segments from entry-level to luxury. With plans to introduce new electric vehicles in India BYD aims to expand its presence further.
Trademarking of the Dolphin Name in India
BYD recently trademarked the name Dolphin in India, signaling a potential launch of this significant product. Strategically significant to BYD, Dolphin is a member of the Ocean lineup. Through the introduction of its new logo and its expansion into key regions including China, Southeast Asia, Europe, and Australasia Dolphin is having a huge worldwide influence.
Strategic Positioning in the Indian Market
Recognizing India's price-sensitive market dynamics, BYD aims to establish a strong foothold. Currently, the most affordable BYD vehicle in India is the E6 MPV, starting from approximately Rs. 29 lakhs, while the Atto 3 eSUV is priced at around Rs. 34 lakhs. With India exhibiting steady growth in the automotive sector, BYD is eager to capitalize on the opportunities it presents.
Expansion of BYD's Ocean Lineup
BYD's Ocean lineup is set to expand further by introducing new models such as Seagull and Seal, alongside Dolphin. Positioned below the Atto 3, Dolphin will compete with electric vehicles like the MG ZS EV, Tata Curvv EV, Hyundai Creta EV, Citroen eC3 Aircross, and others in the Indian market.
Dolphin's Specifications
The Dolphin measures 4,290 mm in length, 1,770 mm in width, and 1,570 mm in height, with a wheelbase of 2,700 mm. It offers a spacious boot space of 345 liters, expandable to 1,310 liters with 60:40 split rear seats. Featuring a conservative design, Dolphin boasts rear-connected tail lights with distinctive LED signatures.
Cutting-Edge Technology and Features
Equipped with advanced technology the Dolphin promises to impress consumers with its tech-savvy interiors. Its multi-layered dashboard features a large 12.8-inch rotatable touchscreen infotainment system. Additionally, it offers keyless entry and start, a PM2.5 air filter, a 5-inch digital instrument cluster, an electronic parking brake, leatherette upholstery, panoramic glass roof, powered and ventilated front seats, TPMS, a 360-degree camera, ADAS suite, and attractive interior trim color options. The safety rating of the BYD Dolphin EV is 5 stars in Euro NCAP.
Battery Options and Performance
The Dolphin offers battery options of 44.9 kWh and 60.48 kWh, powering a single motor FWD layout with power ranging from 94 to 201 bhp and torque between 180 and 310 Nm. In Malaysia, the BYD Dolphin is imported tax-free from China, with prices starting from RM 99,990, equivalent to approximately Rs. 17.4 lakhs in India. However, with import duties, the expected prices may start in the region of Rs. 25 lakhs.