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Royal Enfield has officially launched "Reown," its pre-owned motorcycle initiative. Operating directly under the brand, Reown allows both existing Royal Enfield customers and those with motorcycles from other manufacturers to sell their bikes or purchase pre-owned Royal Enfield motorcycles and this initiative is in line with the company's strategic move to tap into the growing market for used motorcycles.
Whether they own a Royal Enfield or another brand, customers can also leverage Reown for motorcycle exchanges, facilitating upgrades to different Royal Enfield models. This approach not only supports existing customers but also aims to convert riders from other brands into Royal Enfield enthusiasts. The Reown services are accessible through physical stores located in Delhi, Mumbai, Kolkata, Bangalore, and Chennai and through the official website.
Benefits for Sellers and Buyers
For individuals looking to sell their Royal Enfield motorcycles the process involves booking an inspection through an online form. Royal Enfield emphasizes that pre-owned motorcycles under the Reown banner will undergo a rigorous evaluation, consisting of over 200 technical and mechanical checks. The refurbishment process will utilize genuine parts at authorized service centers. These pre-owned motorcycles will also come with a brand warranty and two free services.
Customers opting to sell their motorcycles through Reown will benefit from loyalty benefits of Rs 5,000 worth of genuine Royal Enfield accessories during their subsequent purchase from the manufacturer. Royal Enfield dealerships will handle the name transfer for pre-owned purchases. While finance facilities are available for buyers, there might be associated costs.
Transparent Pricing and Comprehensive Warranty
The pricing of motorcycles through Reown is determined based on various factors including the current market price, demand and supply dynamics, service records, refurbishment work, and other relevant data. Royal Enfield asserts that their pricing will be competitive and aims to provide the best rates compared to market standards. Customers also receive a comprehensive warranty package and a 7-day free return option.
To enhance the overall Reown experience Royal Enfield has forged partnerships with financial institutions such as HDFC and IDFC for finance options collaborated with Adroit Auto for doorstep motorcycle evaluations, joined hands with the Shriram group to facilitate upgrades from other motorcycle brands, and engaged in a partnership with the used bike website OLX for the discovery and increased accessibility of certified used Royal Enfield bikes and this holistic approach underscores Royal Enfield's commitment to creating a seamless and reliable ecosystem for pre-owned motorcycles.