Citroen is gearing up for an exciting market introduction as the highly anticipated Citroen C3 Aircross automatic is poised to make its debut next week. The commencement of bookings for this automatic variant has already been initiated, and prospective buyers can secure their booking with a nominal amount of Rs 25,000. As per insights gathered from reliable dealer sources, the eagerly awaited deliveries are expected to kick off in the second half of the upcoming month.
Delving into the pricing strategy, the C3 Aircross automatic is anticipated to be positioned at a premium, with prices likely to be around Rs 1 lakh higher than its manual-gearbox counterpart. Notably, some dealers are hinting at a strategic move where the entry-level price for the C3 Aircross automatic could potentially be set lower than competing models in the market and this pricing approach could significantly enhance the model's competitiveness and appeal to a broader customer base.
The introduction of an automatic variant for the C3 Aircross brings with it a notable enhancement – a torque converter gearbox and this technological addition is expected to elevate the driving experience and broaden the appeal of the C3 Aircross. Notably, the automatic variant is expected to be available in the top two variants catering to customers who seek both the convenience of an automatic transmission and a higher level of performance.
The absence of an automatic gearbox has somewhat limited the appeal of the C3 Aircross in the market. Recognizing the evolving preferences of modern buyers, where automatic transmissions have become a preferred choice, Citroen's move to introduce this variant is strategic and this decision is geared towards making the C3 Aircross a more versatile and attractive option for customers looking for the convenience and ease of an automatic SUV.
Drawing a parallel with the international model, the C3 Aircross automatic for the Indian market mirrors the offering available in Indonesia. The transmission for the 6-speed automatic unit is sourced from the reputable Japanese transmission maker, Aisin. The powertrain maintains continuity with the manual variant, featuring the reliable and efficient 1.2-litre turbo-petrol engine. Although specific details are yet to be confirmed, sources indicate that the automatic gearbox option will be available in the top two variants. Any potential adjustments to power or torque output for the Indian version are subjects of keen interest and await official confirmation.
In the fiercely competitive realm of midsize SUVs in India, the C3 Aircross faces a formidable lineup of contenders. The refreshed Creta, Seltos, Taigun, Kushaq, Hyryder, and the Grand Vitara are prominent players in this segment and the introduction of the automatic variant is a strategic maneuver by Citroen, aimed at expanding the appeal and market reach of the C3 Aircross.
As Citroen prepares for the imminent launch of the C3 Aircross automatic, the automotive landscape is poised for a shift. It is anticipated that the competitive dynamics in the midsize SUV industry would change with the introduction of an automatic transmission and the next several weeks will mark a significant turning point in the evolution of customer preferences and options in this market.