Bajaj Auto and Triumph announced their collaboration back in August 2017. The cooperation is now starting its second phase this year. Triumph India's dealer network and its whole sales and marketing operations would be taken over by Bajaj Auto. Mr Sumeet Narang, who also oversees Bajaj Probiking, will now lead Triumph India operations.
Mr Shoeb Farooq, the previous Triumph India CEO, is being transferred to Bajaj's Chetak electric mobility subsidiary. Bajaj intends to increase the Triumph India dealer network from 15 to 120 locations over the next two years.
Rakesh Sharma, Executive Director of Bajaj Auto stated, “We are very excited that the time to bring the results of the joint work of Triumph & Bajaj Auto teams is drawing closer. We welcome the Triumph dealerships into the Bajaj Auto family and offer them an opportunity to further build their business as the portfolio expands. We will also leverage our formidable distribution network to rapidly expand the exclusive Triumph stores in India in preparation for the soon-to-be-launched, exciting new motorcycles.”
Triumph Bikes Ltd's Chief Commercial Officer, Paul Stroud, stated, “This is an important partnership for Triumph which continues to progress very well. The Triumph dealer network has been a great business partner for Triumph, they have achieved many great results with Triumph Motorcycles here in India and have served our 9000+ customers incredibly well since we entered the market back in 2014. We are excited about the growth that we can now achieve through our partnership with Bajaj Auto Ltd, here in India, and look forward to welcoming many more customers to the Triumph brand.”
Bajaj and Triumph's strategic partnership will also give birth to a new line of motorcycles ranging from 250cc to 700cc. Bajaj will produce these motorcycles at its Chakan plant in Pune. These new motorcycles will make their global debut in the coming months, most probably around the festive season.