Bajaj Auto Takes Over Triumph India Sales and Marketing Operations

Bajaj Auto Takes Over Triumph India Sales and Marketing Operations

Bajaj Auto and Triumph announced their collaboration back in August 2017. The cooperation is now starting its second phase this year. Triumph India's dealer network and its whole sales and marketing operations would be taken over by Bajaj Auto. Mr Sumeet Narang, who also oversees Bajaj Probiking, will now lead Triumph India operations.

Mr Shoeb Farooq, the previous Triumph India CEO, is being transferred to Bajaj's Chetak electric mobility subsidiary. Bajaj intends to increase the Triumph India dealer network from 15 to 120 locations over the next two years. 

Rakesh Sharma, Executive Director of Bajaj Auto stated, “We are very excited that the time to bring the results of the joint work of Triumph & Bajaj Auto teams is drawing closer. We welcome the Triumph dealerships into the Bajaj Auto family and offer them an opportunity to further build their business as the portfolio expands. We will also leverage our formidable distribution network to rapidly expand the exclusive Triumph stores in India in preparation for the soon-to-be-launched, exciting new motorcycles.” 

Triumph Bikes Ltd's Chief Commercial Officer, Paul Stroud, stated, “This is an important partnership for Triumph which continues to progress very well. The Triumph dealer network has been a great business partner for Triumph, they have achieved many great results with Triumph Motorcycles here in India and have served our 9000+ customers incredibly well since we entered the market back in 2014. We are excited about the growth that we can now achieve through our partnership with Bajaj Auto Ltd, here in India, and look forward to welcoming many more customers to the Triumph brand.” 

Bajaj and Triumph's strategic partnership will also give birth to a new line of motorcycles ranging from 250cc to 700cc. Bajaj will produce these motorcycles at its Chakan plant in Pune. These new motorcycles will make their global debut in the coming months, most probably around the festive season.

Related Questions and Answers

Most Popular Answers for Bajaj Dominar
Is there a warranty for the Bajaj Dominar 400 ABS?
2023-09-22 04:44:17 AM

 Yes, when you buy a Bajaj Dominar 400 ABS, they promise to take care of it if anything goes wrong for a certain period. This means if there are problems that are not your fault, they will help fix them or make things right during that time. It is like having a safety feature for your bike. The exact details of the warranty such as how long it lasts and what it covers, can vary according to the location or region, so it is important to check the warranty terms from Bajaj company or the dealership when you are thinking about buying the bike.

Can I customize the Bajaj Dominar 400 ABS bike with aftermarket parts?
2023-09-22 04:40:58 AM

Yes, you can often customize your Bajaj Dominar 400 ABS bike with aftermarket parts and accessories. It is like customizing your bike to make it unique and suit your style. These parts are like add-ons or extras that you can choose to upgrade or change the way your bike looks or performs. For example, you can add special exhaust pipes for a unique sound, change the seat for extra comfort, or even add cool graphics to give your bike a distinct appearance. 

Can I use the Bajaj Dominar 400 ABS bike for long rides?
2023-09-22 04:36:54 AM

Yes, you can use the Bajaj Dominar 400 ABS bike for long rides. It is a comfortable bike designed for extended journeys which means it won't make you feel tired or uncomfortable even if you are riding for a long time. If you want to take a road trip or simply commute over long distances this bike is up to the task. 

What is the minimum down payment for the Bajaj Dominar 400 ABS?
2023-09-22 04:30:23 AM

If you are planning to buy a new bike on finance, then generally, a 10 to 30 percent down payment is required on the on-road price of a vehicle. However, exact confirmation regarding EMI, down payment, zero percent interest, loan period, and its procedure will be discussed by the bank or dealership only, as it depends upon the individual's eligibility.

Can I exchange my vehicle with Bajaj Dominar 400 ABS?
2023-09-22 04:29:55 AM

The exchange of a vehicle would depend on certain factors such as kilometers driven, physical condition, number of owners, etc. For detailed information and availability of the exchange offers, we would request you to please connect with the nearest authorized dealership as the offers may vary.