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Ather Energy, the prominent electric scooter brand based in Bengaluru, has achieved a remarkable milestone by surpassing 2 lakh unit sales for its electric scooter lineup, which includes the popular 450X and the 450S models. This achievement comes just a short while after the brand crossed the 1 lakh sales mark in January 2023, illustrating the robust demand for Ather's electric scooters in the Indian market.
1 Lakh More Buyers in Less Than a Year
The rapid success of Ather Energy is further emphasized by the fact that within less than a year the brand has managed to attract an additional 1 lakh buyers for its flagship electric scooter, the 450X and this surge in sales underscores the growing acceptance of electric mobility solutions and positions Ather as a key player in the evolving landscape of sustainable transportation.
Bookings Open for Ather 450X Apex
Ather Energy is not resting on its laurels after achieving the 2 lakh sales milestone. The brand has recently opened bookings for its upcoming model the Ather 450X Apex. This new addition to the Ather lineup is poised to offer enhanced features and capabilities catering to the evolving needs of electric scooter enthusiasts and interested buyers can conveniently book the Ather 450X Apex online with deliveries set to commence in March 2024.
Key Features of Ather 450X Apex
- Top Speed: The teaser videos for the Ather 450X Apex suggest an impressive top speed of around 100 kmph, positioning it as a high-performance electric scooter.
- Ride Modes: The scooter is expected to feature various ride modes, including Eco, Ride, Sport, and the novel Warp+ and Warp+ is a new mode introduced exclusively for the Ather 450X Apex adding a layer of excitement for riders.
- Transparent Rear Panels: Teaser images have hinted at the inclusion of transparent rear panels, providing a unique visual element that showcases the scooter's frame.
Future Ventures: Ather's Family-Oriented Electric Scooter
Beyond the Ather 450X Apex, the company is venturing into the development of a new family-oriented electric scooter model. This upcoming model, which has been spotted during testing, deviates from the sporty and youthful design of the current 450 series and the design appears more conventional signaling a broader appeal to a family-oriented demographic.
As Ather Energy continues to shape the electric scooter market in India its commitment to innovation, performance, and expanding the product range remains evident. The brand has a significant impact on the adoption of electric vehicles and the future of sustainable transportation in the nation as seen by the success of the Ather 450 series and the excitement surrounding the Ather 450X Apex. With the 2 lakh sales milestone as a testament to its growing impact, Ather Energy is well-positioned for further advancements in the dynamic electric scooter segment.