In a strategic move to broaden its portfolio, Mahindra is gearing up for a significant launch in 2024 with the much-anticipated arrival of the 5-door version of the Thar. This version which combines tough off-road capabilities with improved comfort and usefulness is set to give the famous Thar a fresh lease on life. While Mahindra has an exciting lineup for the year the 5-door Thar is particularly noteworthy, and recent developments shed light on its potential names and features.
Seven Names, One Iconic SUV
Mahindra has recently trademarked seven names for the 5-door Thar, each adding a distinctive flair to this upcoming SUV. The names include Armada, Cult, Rex, Roxx, Savannah, Gladius, and Centurion. Among these, the Armada stands out as a name with nostalgic value, harking back to a flagship product from Mahindra's past.
The original Armada, introduced in the early 1990s, was a predecessor to the Bolero and catered to urban buyers seeking a premium yet rugged SUV. Now, with the resurgence of the Armada nameplate, Mahindra aims to infuse a sense of nostalgia into its modern SUV lineup. However, it is essential to note that trademarking names don't guarantee their usage.
Crafting a Unique Identity
Creating a distinct identity for the 5-door Thar is crucial to set it apart from its 3-door counterpart. The Armada nameplate, with its historical significance, aligns well with the concept of a 5-door, hardtop, rugged, and premium SUV and this strategic choice could evoke a sense of connection between Mahindra's past and its future SUV offerings.
What to Expect from the 5-Door Thar
1. Enhanced Appeal: The 5-door Thar aims to broaden its appeal catering to those seeking a robust go-anywhere SUV with added comfort and practicality.
2. Design Distinction: Camouflaged test mules have hinted at a slightly altered design, ensuring that the 5-door version stands out from its 3-door sibling.
3. Interior Upgrades: Inside, expect more features, including a larger 10.25-inch touchscreen and the addition of a sunroof for an elevated driving experience.
4. Powertrain Continuity: Under the hood, the 5-door Thar is likely to retain the current 2.2-litre diesel and 2.0-litre petrol engines, coupled with 6-speed manual and auto gearboxes.
5. Debut and Pricing: Anticipated to debut around mid-2024, the 5-door Thar is expected to be priced considerably higher than its 3-door counterpart, falling in the range of Rs 16 lakh to Rs 20 lakh (ex-showroom).
Conclusion
Mahindra's 5-door Thar is not merely an expansion of its lineup but a strategic evolution blending modern features with a nod to its heritage. As Mahindra continues to position itself as a key player in the SUV segment the 5-door Thar is poised to be a compelling choice for enthusiasts seeking a versatile and nostalgia-infused driving experience. ?