Mahindra has introduced new versions of the Bolero MaXX Pik-Up series aiming to offer customers an outstanding driving experience. The notable upgrade in these models is the addition of air conditioning which enhances comfort during travel. Additionally, 14 new features have been introduced on the iMaxx app.
Overview of 2024 Bolero MaXX Pik-Up
In 2024, Mahindra launched the Bolero MaXX Pik-Up series, renowned for its compact and versatile design. In terms of payload capacity, fuel efficiency, safety, and general driving enjoyment this series has raised the bar. The Bolero MaXX line has sold over 1.4 lakh units since its launch, breaking the record for fastest production of one lakh units, and being inducted into the India Book of Records.
CEO of Mahindra & Mahindra Ltd.'s Automotive Division Nalinikanth Gollagunta said, "Our esteemed customers have shown great appreciation for the Bolero MaXX Pik-Up series, which is renowned for its outstanding performance and adaptability. The addition of air conditioning in the latest models underscores our commitment to our customers' comfort and convenience reaffirming our dedication to meeting their needs."
Performance & Comfort Features
With diesel and CNG choices, Mahindra's cutting-edge m2Di engine powers the 2024 Bolero MaXX Pik-Up line. With power and torque nodes ranging from 52.2kW (71 PS) / 200Nm to 59.7kW (81 PS) /220Nm, it has an innovative design. With a cargo bed length of up to 3050 mm and payload capabilities ranging from 1.3t to 2t, the Bolero MaXX Pik-Up guarantees excellent loadability for moving cargo.
Redesigned interiors and exteriors appropriate for both city and highway usage, height-adjustable driver seats, turn-safe lighting, and CMVR-certified D+2 seating are among the noteworthy features. The air conditioning system provides optimal comfort on all journeys and enhances driving with its integrated heater and deodorizer.
Fourteen new features have been added to the iMAXX system in its most recent upgrade to improve the efficiency and effectiveness of the vehicle management system. The Driver Cum Owner feature for faster operations and geofence-based campaigning for targeted outreach are two notable innovations. Drivers can obtain relevant performance statistics from My MaXX Score, and fleet managers can exert more control with personalized profiles.
The latest alerts from the iMAXX system include warnings for forceful acceleration, sudden braking, quick turns, and fuel theft detection. Safety and vehicle efficiency are given first importance in these notifications, and in addition to enhancing safety, these actions also lower maintenance costs and boost overall efficiency.
New Variants and Prices
The new variants come with competitive pricing, ensuring affordability for customers:
- City 1.3 SXi: Rs 8.49 Lakhs
- City 1.4/1.5 VXi: Rs 8.62 Lakhs
- HD 1.3: Rs 10.27 Lakhs
- HD 1.7: Rs 10.33 Lakhs
- HD 1.7L: Rs 10.40 Lakhs
- HD 2.0L VXi: Rs 11.22 Lakhs
With over 30,000 iMAXX vehicles in use, the iMAXX feature has had a major impact on the market. Its status as a vital tool for fleet management is further cemented by regular improvements like expenditure management and Fastag integration which encourage longer app usage and more user engagement. With these new variants and enhanced features, Mahindra's Bolero MaXX Pik-Up range continues to lead the market offering a perfect blend of performance, comfort, and efficiency for both businesses and individual users.