Ford Classic (2012)

Wednesday, 09 September 2015 11:22 PM Ford India announced the discontinuation of the Ford Classic, a sedan that was popular for its fuel efficiency and robust build. This move was part of Fords strategy to streamline its product lineup in the Indian market. The Classic had been a favorite among those looking for a reliable and affordable sedan. I think this decision might have been a bit premature, given the cars loyal customer base.

Sunday, 15 June 2014 08:16 AM In an effort to keep the Ford Classic competitive, Ford India introduced minor updates to the model. These updates included new interior color schemes, additional safety features, and slight tweaks to the exterior design. The updates were aimed at enhancing the overall appeal of the car without a significant price hike. I believe these updates were a good move to keep the Classic relevant in a rapidly changing market.

Thursday, 10 April 2014 10:05 PM Sales of the Ford Classic saw a decline in the first quarter of 2014, largely due to increased competition from other sedans in the same segment. Despite its strong build quality and fuel efficiency, the Classic struggled to attract new buyers. I think Ford needed to do more in terms of marketing and promotions to keep the Classic in the spotlight.

Thursday, 20 February 2014 05:41 AM Ford India introduced new color options for the Ford Classic to attract more buyers. The new colors included a vibrant red and a sleek silver, which were added to the existing palette. This move was part of Fords strategy to give the Classic a fresh look and appeal to a wider audience. I believe the new colors did make the car look more appealing.