With growing push towards emission reduction and uptake of alternative fuels, the launch of the TVS Jupiter CNG is opportune. This has led to debates about what will ultimately dictate the success of this new model. Others say government policies, like tax incentives or subsidies for CNG vehicles will be key in getting people to adopt the alternative. Some think that consumer demand, spurred by fuel cost savings and environmental consciousness among others, will be the main driver. In addition, the discussion evidences the role of infrastructure development (e.g., expansion of CNG filling stations) and their potential impact on policy decision and household choices. The success or failure of the Jupiter CNG is also studied in terms of how it might affect future alternative fuel vehicles in the Indian market.