Over time, Royal Enfield has managed to build a cult following for its classic, vintage inspired designs. Shotgun 350 is a departure from the company’s traditional look, with bobber styling, mini ape hangers, and more modern aesthetic touches. Brand identity has come into question and so has customer loyalty. While some enthusiasts welcome the fresh approach, as being necessary to attract younger riders, others have dismissed it as a gimmick that will fail. Some say moving away from the classic styling will dilute the brand’s heritage appeal. The discourse sometimes extends to other issues such as the equilibrium between tradition and innovation in motorcycle production, or the transition in motorcycle consumer in demographics, and if brands should hold to what they're recognized for or take to new meshes.