The Indian electric vehicle market is yet to take off as high costs are a major deterrent in widespread adoption. With the eVX, Maruti Suzuki is entering this space, thanks to its affordability. Speculation has raged on how the eVX will price up, given the company's reputation for value-for-money. If Maruti can price the eVX far lower than other EVs available today, it could help speed up EV adoption in India. But that begs the issue of balance: affordability versus features, battery capacity and overall quality. Also included is a consideration of how pricing of a competitively priced eVX could influence the existing EV market and potentially force other manufacturers to adjust their pricing. And the debate continues to rage over whether Maruti's entry will democratise EV ownership in India or if the compromises needed to get a lower price point will kill the appeal of the vehicle.