Will the Maruti eVX’s expected price point be a game changer in the Indian EV market?
The Indian electric vehicle market is yet to take off as high costs are a major deterrent in widespread adoption. With the eVX, Maruti Suzuki is entering this space, thanks to its affordability. Speculation has raged on how the eVX will price up, given the company's reputation for value-for-money. If Maruti can price the eVX far lower than other EVs available today, it could help speed up EV adoption in India. But that begs the issue of balance: affordability versus features, battery capacity and overall quality. Also included is a consideration of how pricing of a competitively priced eVX could influence the existing EV market and potentially force other manufacturers to adjust their pricing. And the debate continues to rage over whether Maruti's entry will democratise EV ownership in India or if the compromises needed to get a lower price point will kill the appeal of the vehicle.
It's going to fly off the shelves if Maruti can price it under 15 lakhs. They have the scale to do it.
I don't see how they can go that low without killing battery or functionality. I guess it will come to be somewhere around 18-20 lakhs.
It will shake up the market even at 20 lakhs. But that's still cheaper than most EVs out there.
Price isn't everything. And they need to nail the range and charging infrastructure too.
I'm skeptical. EVs are inherently expensive. But Maruti might be cutting too many corners to hit a low price point.
It doesn’t have to be the cheapest, just the best value. That’s a win if it has more features than competitors at the same price.
But no matter the price, it will make other manufacturers buck up. It’s good for us consumers that there’s competition.
I think people are underestimating Maruti’s supply chain efficiency. The pricing might surprise us.
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Discussions and Questions Will The Maruti Evxs Expected Price Point Be A Game Changer In The Indian Ev Market
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