The car aims to shake up the market dynamic of electric SUVs and offers a more affordable package on par to cost of entry rivals. Its starting price is substantially lower than many competitors, but offers features and range usually found in more expensive models to a wider audience. Such aggressive pricing will either force other manufacturers to consider changing their pricing or value proposition. But no one's completely sure if you get what you pay for, with regards to performance, build quality, or features. Additionally, EV5's pricing opens conversations regarding the total ownership cost of EVs such as depreciation, maintenance and charging cost in comparison with more mature brands. The situation is spurring debates about what electric vehicles are really worth and if Kia's strategy might help speed up EV adoption by making them more affordable for average consumers.