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Will the Jimny's limited practicality stop it from succeeding in the long run in India?

by Ashutoshover 1 year ago0 views7 comments
While the Maruti Suzuki Jimny is well known for its off road capabilities and distinctive design, doubts about its long term viability in the Indian market is due to its impracticality for everyday use. The Jimny is unlike a lot of SUVs in its price range, offering barely any interior space, no cargo capacity, and few comfort features. All this begs the question of what will make it attractive once the initial excitement and novelty wear off. The Jimny has a chance to occupy an untapped gap in the market with family friendly vehicles offering plenty of space and versatility, but that niche positioning alone could very well keep the customer base limited. Moreover, due to its high price compared to the facts of its practicability, the demand for this vehicle may not sustain. In the past, lifestyle vehicles have not succeeded in India and there are heated debates about whether the Jimny will be able to sustain steady sales numbers once the initial enthusiasm subsides. The car's prospects in the Indian auto market in the long run will depend on how it sells and how its customers will react to it over the next few years.
Maruti NEXA Jimny
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Comments (7)

Pallaviover 1 year ago
This is going to be a slow burner. Hype might make initial sales high, but long term it will settle into a steady, modest sales figure. It's not going to be a volume seller, but it doesn't need to be.
Chandanover 1 year ago
In fact, the limited practicality might actually be good for its image. That'll make it cool, niche and potentially high value in resale, while keeping it desirable.
Lokeshover 1 year ago
I think it'll do fine. Not every car has to be super practical. The Jimny is a fun and different second car and there's a growing market for that.
Rajatover 1 year ago
It will all depend on how Maruti positions the Jimny. If they sell it as a lifestyle vehicle, not a practical SUV, they could keep a steady, if small, customer base.
Charuover 1 year ago
It might not last long. The Jimny, though, is not very practical and Indian buyers are very value conscious, and most people will not justify the cost.
Abhayover 1 year ago
I don't think so. Unique, capable vehicles always have a market. The Thar isn’t practical, but it’s doing well. The Jimny will fit into a niche.
Akshatover 1 year ago
Definitely. It's not going to be practical for daily use and once the novelty wears off people will realize it. It won't be a mass market success, like the Gypsy, it'll be loved by enthusiasts.
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