While the Maruti Suzuki Jimny is well known for its off road capabilities and distinctive design, doubts about its long term viability in the Indian market is due to its impracticality for everyday use. The Jimny is unlike a lot of SUVs in its price range, offering barely any interior space, no cargo capacity, and few comfort features. All this begs the question of what will make it attractive once the initial excitement and novelty wear off. The Jimny has a chance to occupy an untapped gap in the market with family friendly vehicles offering plenty of space and versatility, but that niche positioning alone could very well keep the customer base limited. Moreover, due to its high price compared to the facts of its practicability, the demand for this vehicle may not sustain. In the past, lifestyle vehicles have not succeeded in India and there are heated debates about whether the Jimny will be able to sustain steady sales numbers once the initial enthusiasm subsides. The car's prospects in the Indian auto market in the long run will depend on how it sells and how its customers will react to it over the next few years.