Will the Himalayan 450's less expensive price tag and slightly lower feature set cannibalize sales from the Bear 650's more premium features?
The Bear 650 from Royal Enfield represents an interesting dynamic within their product range, especially in conjunction with the Himalayan 450 that was recently launched. Those considering the Himalayan 450 might ask if the Bear 650 offers them more power and some premium features. As such, the positioning of products and market segmentation within Royal Enfield's range is questioned. Others say that the Bear 650 could overshadow the Himalayan 450, and cannibalize its sales if the price difference isn’t big enough. Some think that the two models serve two different types of riders, that the Himalayan 450 is more about off road and the Bear 650 is more about on road with some ability to occasionally go off road. It also debates if Royal Enfield has clearly demarcated these models in the marketing and target audience.
No, they go after different riders. If you’re a serious off road enthusiast, the Himalayan 450 is for you, however, if you are more the urban rider who occasionally takes trails, the Bear 650 is for you.
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