Will the eKUV100’s design be an attraction for young Indian buyers?
The Mahindra eKUV100 design has been a matter of discussion among prospective buyers and car enthusiasts. Based on the existing KUV100, the electric version retains much of the original boxy, compact SUV styling. However, this design approach questions its attraction for the younger Indian consumers, who tend to prefer the modern and sleek aesthetic of their choice of vehicle. Proponents say the familiar design will help traditional car buyers make the transition to EVs, while others think it falls short of the futuristic look that is often associated with electric vehicles. It also debates if Mahindra should have gone with a completely new design for its electric offering to differentiate itself in the market.
It’s too boxy and old school. The younger buyers want something sleeker.
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