Bajaj Chetak 3501 with the price of around ? 1.32 Lakh is a premium electric scooter in the Indian market. The pricing strategy has raised eyebrows among the rapidly growing electric two wheeler segment about value for money. There are features loaded on to the scooter such as a 5 inch touchscreen, smartphone connectivity, Google Maps integration, geofencing etc. However, there is a problem: it is up against well established players, and new entrants offering similar if not more features at lower price points. It’s often a discussion on whether Bajaj’s brand value, build quality and after sales service warrants the premium pricing. There is a case to be made that a product from a reputable manufacturer is worth the higher price, and there are those who believe the cost will be too high to achieve mass adoption in a price sensitive market like India. People also have their say about whether the added features are really making the ride better or are just nice to have features which don't justify the price bump.