Motorcycle enthusiasts and prospective buyers have been talking about the Bajaj BYK 100's design. The BYK 100 doesn’t look like a traditional, conservative commuter bike found in India, instead it has a more modern, aggressive look to it. It's a departure from the norm that has sparked debate about whether or not such a bold design choice will appeal to the typically conservative commuter bike market. The fresh styling, they say, will draw in younger riders and those shopping for a more stylish daily ride. They say the unconventional design will put off traditional buyers wanting something more understated. All have been talking points, from the bike's angular tank to its sharp headlight design and sporty graphics. Furthermore, questions exist about how the unique design features would impact long term practicability or maintenance costs. Indian motorcycle market is largely a design driven market, which is why we should consider how the BYK 100’s aesthetics can contribute to its success in this crowded segment.