Will Maruti's traditional customers find the Futuro-e's bold styling too much to take?

Maruti's lineup for decades has been conservative, practical designs, and the Maruti Futuro-e concept is a radical departure from that. This shift towards a more aggressive futuristic aesthetic does leave one wondering how the Maruti faithful will take it. The traditional Maruti buyer takes risks and doesn't want flashy designs, but is looking for a car that is reliable, mines fuel and does not need frequent trips to the garage. Such consumers may find the Futuro-e a little too avant garde with its coupe-like roofline and plenty of character lines. The problem that this new direction could be seen as Maruti giving up its very route of existence and its mind set. But this could also be a strategic play to appeal to younger, more style forward buyers and compete with premium brands. The issue is whether Maruti can broaden its appeal without losing its current customers, or whether the Indian market is ready for such a radical change from a brand that is famed for its no frills approach to car design.