For years, the Jimny has been one of the most affordable ways to dive into the capable off roading world. Its impressive capabilities at a relatively low price tag made it a favorite with enthusiasts on a budget. But it's also likely to increase the cost of the vehicle significantly, as it shifts to an electric powertrain. Although it improves, battery technology is still expensive. Such a price hike might make the Jimny EV another market segment, and might even price its traditional customers out of the market. But the costs of running an EV are much lower than an internal combustion vehicle, so over time this higher initial investment might not mean as much. But there's also the question of whether consumers would pay the increased price for added features and performance of the electric version. The question is whether Maruti can preserve the Jimny’s value proposition in the EV version, or if the EV version will need to address a completely different demographic.