Mahindra's decision to put its money into a high performance electric halo car has been questioned by some, wondering where the money will come from. Although such a project could foster innovation and enhance brand image, it needs to be supported by a lot of financial and engineering resources. As a result, there has been controversy about whether these resources would be better invested in the development of pragmatic, affordable electric vehicles that would fit the needs of the average Indian. It also discusses the tradeoff between innovation to extend technological boundaries and the need to satisfy near term market needs. The halo car project raises questions about how lessons from it might trick down into more accessible models and whether the project might in fact speed up overall EV development within the company. There are those who say the halo car could bring investment and talent that could help Mahindra's whole EV program, while others see it as a distraction from more pressing needs in the Indian automotive market.