Will Mahindra's focus on a high end electric halo car divert resources away from developing more practical EVs for the Indian market?

Ashutosh on 31 December 2024 10:28
Mahindra's decision to put its money into a high performance electric halo car has been questioned by some, wondering where the money will come from. Although such a project could foster innovation and enhance brand image, it needs to be supported by a lot of financial and engineering resources. As a result, there has been controversy about whether these resources would be better invested in the development of pragmatic, affordable electric vehicles that would fit the needs of the average Indian. It also discusses the tradeoff between innovation to extend technological boundaries and the need to satisfy near term market needs. The halo car project raises questions about how lessons from it might trick down into more accessible models and whether the project might in fact speed up overall EV development within the company. There are those who say the halo car could bring investment and talent that could help Mahindra's whole EV program, while others see it as a distraction from more pressing needs in the Indian automotive market.
Jyotsana on 14 November 2024 18:09
I don't think it's an either or. In fact, the halo car project may help development of more practical EVs move faster by pushing the envelope of what's possible. It’s like F1 tech eventually works its way into regular cars.

Charan on 18 November 2024 10:36
That’s optimistic thinking, but let’s face it. Every rupee spent on this fancy car is not spent on affordable EVs that people actually need. Mahindra's got its priorities backwards, it feels.

Md on 26 November 2024 17:31
Both of you are missing the point. It's not just about having the halo car, it's about bringing in top talent and top investment. In the long run, it could help Mahindra’s entire EV program.

Monalisa on 03 December 2024 17:48
I fear this is Mahindra simply trying to get into the Tesla game and losing sight of what they do best. They should focus on what they’re good at, and make rugged, affordable EVs for India.

Vikas on 06 December 2024 21:15
Why not both? High end and affordable EVs are what Tata is managing to develop. For Mahindra to be a serious player in the EV market they have to cover all bases.

Sana on 13 December 2024 17:00
I believe that we underestimate the PR value of this project. While it may not result in affordable EVs directly, it might just make Indians excited about electric cars in general. That's gotta be good for the whole market.

Pallavi on 15 December 2024 07:22
We can't forget that Mahindra has a history of learning from high end projects and then using that in mass market vehicles. Do you remember how the XUV500 changed the game for Indian SUVs? The same could be done for EVs.


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Discussions and Questions Will Mahindras Focus On A High End Electric Halo Car Divert Resources Away From Developing More Practical Evs For The Indian Market

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