Will Afeela's decision to launch in California only pay off?
Initial reservations for the Afeela 1 will be limited to California residents, Sony Honda Mobility announced. The strategy is reminiscent of early EV rollouts, in which companies targeted tech-forward, EV friendly markets to launch their brand. With early adopters and good infrastructure, California seems like a good place to start. But this approach also constrains the potential customer base and may slow down the brand’s growth. Some wonder whether this cautious rollout is needed for a joint venture of two global brands, or if it points to production capacity or service infrastructure limitations. The implications of the success of this strategy could extend to how other new EV brands enter the market.
It's a smart move. New EVs are the perfect test for California. If they can iron out any issues, they can go nationwide.
Terrible idea. They’re limiting their market for no good reason. Honda and Sony have the means to go big from the get go.
I get it but it feels old. Now EVs are mainstream, so they should be thinking bigger.
If they use California as a launchpad for building hype, it could work. If the car takes off there, they’ll start seeing demand in other states.
To me, this screams 'we're not ready'. If they can't manage a nationwide launch, the car might not be as production ready as they've been saying.
I think it's fine. It’s better to start small and get it right than rush a nationwide rollout and mess it up.
It’s probably more a question of limited production capacity rather than anything else. California is being used to test the waters before they ramp up.
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Discussions and Questions Will Afeelas Decision To Launch In California Only Pay Off
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