Will Afeela's decision to launch in California only pay off?
Initial reservations for the Afeela 1 will be limited to California residents, Sony Honda Mobility announced. The strategy is reminiscent of early EV rollouts, in which companies targeted tech-forward, EV friendly markets to launch their brand. With early adopters and good infrastructure, California seems like a good place to start. But this approach also constrains the potential customer base and may slow down the brand’s growth. Some wonder whether this cautious rollout is needed for a joint venture of two global brands, or if it points to production capacity or service infrastructure limitations. The implications of the success of this strategy could extend to how other new EV brands enter the market.
It's a smart move. New EVs are the perfect test for California. If they can iron out any issues, they can go nationwide.
Most Popular Cars
Based on Cars Popular on Maxabout
Hyundai Venue N Line N8 DCT
₹ 13,81,800
903 Views
Tata Sierra EV
₹ 25,00,000
2021 Views
Kia EV6 GT-Line AWD
₹ 65,96,638
1023 Views Recently Added Cars
New Cars Added On Maxabout
Skoda Octavia RS
₹ 49,99,000
80 Views
VinFast VF7 Sky Infinity
₹ 25,49,000
555 Views
VinFast VF7 Sky
₹ 24,99,000
520 Views Upcoming Cars
Exciting Upcoming Cars
Maruti Swift Hybrid
₹ 10,00,000
1694 Views
Renault Boreal Bigster SUV
₹ 13,00,000
1787 Views
Leapmotor T03
₹ 8,00,000
1267 Views Discussions and Questions Will Afeelas Decision To Launch In California Only Pay Off
No answers found .
Latest News
Recently Added News
Kia Carens Clavis EV HTX E Launch: 2025 Price & Features Revealed
Saturday, 18 October 2025 14:09 PM
Hyundai Affordable EV Below Creta Electric Confirmed – Nexon EV Rival
Thursday, 16 October 2025 23:08 PM