The arrival of Toyota Rumion, a rebadge of Maruti Suzuki Ertiga, has raised questions about Toyota’s long term plans in India. The move could be interpreted as a stop gap measure for Toyota to quickly grow its presence in the competitive MPV segment with minimum investment. But it also sparks debate about whether this strategy is in keeping with Toyota’s worldwide reputation for innovation and quality. Others think this could be a part of a larger plan for Toyota to gain more presence in the market before coming up with more Toyota developed models. Others ask whether this is indicative of a change in Toyota's thinking about emerging markets, where it is more focused on market share than brand distinctiveness. It calls for an analysis on how Toyota positions itself in the market, its relationship with Suzuki and how this all fits into other trends in the Indian automotive industry.