Where does the Toyota Rumion fit in with Toyota’s long term strategy for India?
The arrival of Toyota Rumion, a rebadge of Maruti Suzuki Ertiga, has raised questions about Toyota’s long term plans in India. The move could be interpreted as a stop gap measure for Toyota to quickly grow its presence in the competitive MPV segment with minimum investment. But it also sparks debate about whether this strategy is in keeping with Toyota’s worldwide reputation for innovation and quality. Others think this could be a part of a larger plan for Toyota to gain more presence in the market before coming up with more Toyota developed models. Others ask whether this is indicative of a change in Toyota's thinking about emerging markets, where it is more focused on market share than brand distinctiveness. It calls for an analysis on how Toyota positions itself in the market, its relationship with Suzuki and how this all fits into other trends in the Indian automotive industry.
I guess it's a short term move to get market share while they develop India specific models.
I think it just shows Toyota has given up competing with their own designs in the budget segments.
Smart strategy. Instead they are learning the market with minimal risk before going all in with their own models.
It's disappointing. Toyota should be innovating, not rebadging.
They could be testing the waters for future hybrid or electric MPVs under the brand of the Toyota.
I view it as something that will keep dealerships busy and profitable while they figure out what their next step will be.
Perhaps they are concentrating on premium segments with cars developed by Toyota and using rebadges for their budget options?
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Discussions and Questions Where Does The Toyota Rumion Fit In With Toyotas Long Term Strategy For India
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