With Mahindra gearing up to enter the high end electric vehicle market with their halo car, there has been a lot of speculation about what new features or innovations they will bring to the table. It's not just about competing with the competition, but maybe it's a case of being able to offer something different, that makes their vehicle stand out. It covers everything from the advancement of the technology in battery or motor design, to new applications of sustainable materials or manufacturing methods. Also being considered is how Mahindra could use their experience in other industries, or their knowledge of emerging markets, to create unique selling points. Others wonder if they can use elements of Indian culture or Indian design philosophy in a manner that appeals to a global audience. It also raises the question of whether Mahindra would aim to distinguish itself in the market with some other performance attributes, such as extreme off road capability or ultra fast charging. They’re also hoping that there’s some kind of software innovation or unique ownership experience that sets them apart in a crowded market.