What will the Thar.e's price point do for its market position?

One such hot topic among Automotive enthusiasts and potential buyers is the pricing strategy for the Mahindra Thar.e. The exact price hasn't been announced but there's speculation on where it will be in the market. Others say Mahindra needs to price it competitively if it is to lure buyers who might otherwise go for traditional ICE SUVs. However there are those others who believe that the advanced technology and performance capabilities are worth paying more for. There is also debate around whether Mahindra does need different variants at different prices for a larger audience. Not only for Thar.e's success, but for the wider adoption of electric vehicles in India, particularly in the SUV segment, pricing is seen as key.