What will the Pulsar RS250’s design do to its target audience?
It’s the heart of the bike, crucial to the bike’s character, especially when the bike is in performance 250cc segment. Bajaj has used 250cc engines in the past, with the Dominar 250, but a Pulsar will be expected to be a sports bike. This segment of riders is usually looking for a balanced performance between low end torque for city riding and top end power for highway cruising and occasional track days. Speculation regarding this engine is whether Bajaj will turn in for outright performance, which means more top end power or make the engine very usable across a wider range of revs. The sound of the engine, its vibration characteristics, and heat management are other factors that will affect riders' perception and the bike's total success in the market place.
In case Bajaj takes an aggressive, race inspired design, they are going to surely catch the attention of the younger generation who dream of owning a supersport but can’t afford the larger bikes. If this product is picked up and sold, think college students and young professionals. A large hit could be generated.
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