What will be the effect of Bullet 650's pricing strategy on its market positioning?
Motorcycle enthusiasts have been speculating about the pricing of the Royal Enfield Bullet 650. According to reports, it will be a bigger displacement model with more features, so we can expect it to be priced higher than the current Bullet 350. But, how the company will choose to price its product will have important effects on its market position and target audience. Priced too high, and it might lose the same accessibility that made the Bullet brand popular in India. Priced too close to the existing 650 twins, however, it would cannibalize sales from those models. And then there's the question of how it'll be positioned globally, and whether it'll compete with other retro styled middleweights. It will have to price the bike with a heritage appeal, performance capabilities, and a Royal Enfield brand image, but in a competitive market segment that is becoming increasingly crowded.
If they price it too high, they defeat the whole point of the Bullet. It has to be affordable for the average rider.
Most Popular Cars
Based on Cars Popular on Maxabout
Tata Tiago CNG XZA Plus AMT Dual Tone
₹ 8,89,900
897 Views
Toyota Glanza Sport
₹ 9,00,000
977 Views
Mahindra XUV 3XO REVX A Turbo AT
₹ 12,99,000
498 Views Recently Added Cars
New Cars Added On Maxabout
VinFast VF7 Sky Infinity
₹ 25,49,000
176 Views
VinFast VF7 Sky
₹ 24,99,000
156 Views
VinFast VF7 Wind Infinity
₹ 23,99,000
180 Views Upcoming Cars
Exciting Upcoming Cars
Maruti Swift Hybrid
₹ 10,00,000
1300 Views
Renault Boreal Bigster SUV
₹ 13,00,000
1311 Views
Leapmotor T03
₹ 8,00,000
909 Views Discussions and Questions What Will Be The Effect Of Bullet 650S Pricing Strategy On Its Market Positioning
No answers found .
Latest News
Recently Added News
TVS iQube Smartwatch Review: Redefining EV Integration at Rs 2,999
Friday, 19 September 2025 6:28 AM
Royal Enfield Scram 440, Guerrilla 450, Himalayan 450 Prices Hiked
Wednesday, 17 September 2025 5:13 AM
Tata Punch Facelift Spied: Altroz-Style Rear Lights, 360 Camera
Wednesday, 17 September 2025 3:06 AM