Afeela has said it will sell directly to consumers, avoiding traditional dealerships. This is an approach pioneered by Tesla in automotive where both the advantages and challenges lie. Potentially, direct sales can lower costs, give a more consistent brand experience, and afford a better sales process. But it needs big investment in online sales platforms, delivery logistics and service centers as well. Some states also have such laws prohibiting or limiting direct auto sales that could complicate Afeela's expansion plans. This model could also help other automakers and speed up the shift away from traditional dealership networks.