The AFEELA 1 has a smart AI assistant designed in partnership with SoundHound. The purpose of this voice enabled system is to provide a conversational interface to a number of vehicle functions and infotainment features. In this light, an AI assistant with such capabilities can serve beneficial in Indian roads and driving condition with some of its own challenges. It may have to adjust for various accents, language, and local traffic regulations. It would have been able to assist the system in giving real time navigation assistance , traffic updates and even understand road signs in regional languages. But privacy, data collection and the reliability of AI in making crucial driving decisions in India's often chaotic traffic also remain a worry.