What does the Goan Classic 350’s price point do to its value proposition in comparison to other Royal Enfield models?
At a higher price than the standard Classic 350, the introduction of the Goan Classic 350 begs the question, is it worth it? It has features such as tubeless spoke wheels, ape hanger handlebars, and its own unique styling, but some say there's no way the price increase is justified. Some view it as a premium offering that gets you a factory custom look without having to go aftermarket. And this pricing strategy also plays into the Goan Classic's positioning vs other Royal Enfield models and might overlap with higher displacement options such as the Meteor or even the 650 twins. It’s also debated whether this model is aimed at a specific niche of buyers who are prepared to pay that bit more for style and exclusivity or whether it risks cannibalization from the other RE models. Further, the impact of this pricing on Royal Enfield's wider brand positioning is also discussed, including if this is the start of a charge towards more premium range going forward.
I feel that the price is fair. It's a factory custom look with some really nice features, like tubeless spokes. Also, it is cheaper than getting a standard Classic and modding it yourself.
What you get for the price is too high. If you want to stretch the budget a bit you can get a 650 twin which is a much more capable bike all around.
It’s priced for enthusiasts that want something unique, but don’t want to go through the hassle of customizing. Because not everyone has the time or the skills to mod their bike, this fills a nice niche.
This pricing is pushing RE. They're hoping the Goan name and style will add up to a premium, but I'm not so sure it will.
The exclusivity is what has value. It’s pricier, yes, but you’re unlikely to come across another one just like yours on the road. That's worth extra for some people.
This is the start of RE trying to move upmarket, and I am worried. But if all their new models come with this price premium, they'll become less accessible and more of a niche bike.
When you think about the target market, the price makes sense. This isn't for the budget conscious buyer, it's for someone who wants a stylish, ready to ride custom right out the showroom.
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Discussions and Questions What Does The Goan Classic 350S Price Point Do To Its Value Proposition In Comparison To Other Royal Enfield Models
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